Hard to escape the conclusion that this interview is just part of a Better Together, Daily Record-fuelled "Get Salmond" last ditch initiative, doomed to failure as all the others have been. That's because they're based on three false premises, i.e.
1. All YES supporters like Alex Salmond.
(They don't - large blocks of them don't want him as a leader of an independent Scotland - but they recognise the main reason they will have a choice at all on the future of their country is Alex Salmond - and they'll vote YES).
2. Alex Salmond is unpopular.
(He's not - his popularity rating are higher than any other Scottish or UK leader, and higher than most EU leaders)
3. The YES campaign's success is totally down to Alex Salmond.
(It's not - it's down to hard core, passionate commitment across of range of political parties, organisations and individuals, all working dynamically in a wide range of initiatives and grassroots organisation for a YES vote.)
Given that something upwards of 45% of Scots say they are No voters at the moment, it would be a minor miracle of at least 32% of them didn't like Alex Salmond.
But if Better Together really believe that the undecideds and No voters contain 32% who are only held back from voting YES by a dislike of Alex Salmond, then they have real trouble in River City!
What the increasingly desperate faux concern addressed to the First Minister to change his style is based on is a transparent attempt to knobble a style that has been spectacularly successful.